
Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162
Foundations of Marketing 5th Edition by Ferrell,William Pride
Edition 5ISBN: 978-1111580162 Exercise 20
For each of the following, identify and describe three techniques and give several examples: (a) consumer sales promotion methods and (b) trade sales promotion methods.
Explanation
Consumer sales promotions are methods de...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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