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Small Business Management 6th Edition by Timothy Hatten
Edition 6ISBN: 978-1285866383Small Business Management 6th Edition by Timothy Hatten
Edition 6ISBN: 978-1285866383 Exercise 7
Segmentation is the process of breaking a population down into smaller groups and marketing to them. Is it possible for a small business to over segment its market? How would that be dangerous?
Explanation
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Market segmentation:
Dividing the marke...
Small Business Management 6th Edition by Timothy Hatten
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