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Business 10th Edition by Ferrell,Geoffrey Hirt,Linda Ferrell
Edition 10ISBN: 978-1259179396Business 10th Edition by Ferrell,Geoffrey Hirt,Linda Ferrell
Edition 10ISBN: 978-1259179396 Exercise 24
List the circumstances in which the push and pull promotional strategies are used.
Explanation
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The push strategy requires the retailers...
Business 10th Edition by Ferrell,Geoffrey Hirt,Linda Ferrell
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