Business 10th Edition by Ferrell,Geoffrey Hirt,Linda Ferrell

Exercise 10

Form a group of three or four students to perform an industry analysis. Each student should analyze a company in the same industry, and then all of you should compare your results. The following companies would make good group projects:
Automobiles: Fiat Chryslesr, Ford, General Motors
Computers: Apple, Hewlett-Packard, Dell
Brewing: MillerCoors, Molson Coors, The Boston Beer Company
Chemicals: DuPont, Dow Chemical, Monsanto
Petroleum: Chevron, ExxonMobil, BP
Pharmaceuticals: Merck, Lilly, Amgen
Retail: Sears, JCPenney, Macy's, The Limited