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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 4
Why would a marketing manager prefer to sell a product that has no close substitutes? Are high profits almost guaranteed?
Explanation
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Presence of close substitutes will make ...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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