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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
Exercise 12
What percentage markups on cost are equivalent to the following percentage markups on selling price: 20, 37 1?2 , 50, and 66 2?3 ? ( b ) What percentage markups on selling price are equivalent to the following percentage markups on cost: 33 1/3 , 20, 40, and 50?
Explanation
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A markup refers to the dollar amount to ...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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