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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 9
If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a Web site, is any additional marketing effort really necessary? Explain your thinking.
Explanation
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If a producer produces a new product and...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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