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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 19
Explain why a market-directed macro-marketing system encourages innovation. Give an example.
Explanation
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In a market directed economy the organiz...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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