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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 2
Define the marketing concept in your own words, and then suggest how acceptance of this concept might affect the organization and operation of your college.
Explanation
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The marketing concept put a light to the marketing activities of the organizations to attain sustainability and the customer loyalty. This concept provides importance to the customer satisfaction, customer relationship management etc which can yield customer trust and competitive advantage for the business. It also explains that the total company effort is required to make the marketing activities complete. Finally these efforts lead to the profitability and sustainability for the business.
Applying this marketing concept can help or support the organization ABC which is a hospitality organization which has less profit generation currently. They can focus on conducting research on identifying needs of the customers and can meet them accordingly, prepare their staff members to provide high end services which are essential for achieving customer satisfaction etc. These efforts will support them to generate profits.
Applying this marketing concept can help or support the organization ABC which is a hospitality organization which has less profit generation currently. They can focus on conducting research on identifying needs of the customers and can meet them accordingly, prepare their staff members to provide high end services which are essential for achieving customer satisfaction etc. These efforts will support them to generate profits.
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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