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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 6
Give examples of some of the benefits and costs that might contribute to the customer value of each of the following products: ( a ) a wristwatch, ( b ) a weight-loss diet supplement, ( c ) a cruise on a luxury liner, and ( d ) a checking account from a bank.
Explanation
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Building the customer value is very much...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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