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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 8
The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Skim through the different sections of the marketing plan. Look more closely at the "Marketing Strategy" section.
a. What is the target market for this marketing plan?
b. What is the strategy Hillside Veterinary Clinic intends to use?
c. What are your initial reactions to this strategy? Do you think it will be successful? Why or why not?
a. What is the target market for this marketing plan?
b. What is the strategy Hillside Veterinary Clinic intends to use?
c. What are your initial reactions to this strategy? Do you think it will be successful? Why or why not?
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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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