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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 1
In your own words, explain what customer equity means and why it is important.
Explanation
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The customer equity can be considered as...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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Character 255
