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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
Exercise 3
Outline a marketing strategy for each of the following new products: ( a ) a radically new design for a toothbrush, ( b ) a new fishing reel, ( c ) a new wonder drug, and ( d ) a new industrial stapling machine.
Explanation
Verified
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The marketing strategy is the long term ...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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