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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 4
Provide a specific illustration of why marketing strategy planning is important for all businesspeople, not just for those in the marketing department.
Explanation
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The framework of the marketing planning ...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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