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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 7
Explain how new opportunities may be seen by defining a firm's markets more precisely. Illustrate for a situation where you feel there is an opportunity-namely, an unsatisfied market segment-even if it is not very large.
Explanation
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Opportunity in a market refers to the ar...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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