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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 9
In your own words, explain why the book suggests that you should think of marketing strategy planning as a narrowing-down process.
Explanation
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Marketing strategy is defined as the act...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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