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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 13
Explain why a firm may want to pursue a market penetration opportunity before pursuing one involving product development or diversification.
Explanation
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Market penetration is a means to increas...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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