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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 15
In your own words, explain several reasons why a marketing manager should consider international markets when evaluating possible opportunities.
Explanation
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When evaluating the possible opportuniti...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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