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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 17
Explain how a firm's objectives may affect its search for opportunities.
Explanation
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Objective of a firm:
Every firm works t...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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