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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 4
In your own words, explain how a marketing manager might use a competitor analysis to avoid situations that involve head-on competition.
Explanation
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Competitor analysis means understanding ...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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