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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
Exercise 5
The owner of a small hardware store-the only one in a medium-sized town in the mountains-has just learned that a large home improvement chain plans to open a new store nearby. How difficult will it be for the owner to plan for this new competitive threat? Explain your answer.
Explanation
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The owner of the small hardware store is...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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