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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 12
Explain the product-market screening criteria that can be used to evaluate opportunities.
Explanation
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Businesses on the basis of the objective...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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