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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 18
Distinguish between the operation of a strategic business unit and a firm that only pays lip service to adopting the marketing concept.
Explanation
Verified
Verified
Strategic business unit (SBU):
SBU is a...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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