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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 5
Explain why segmentation efforts based on attempts to divide the mass market using a few demographic dimensions may be very disappointing.
Explanation
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Marketing refers to the function through...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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