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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 3
Some demographic characteristics are more important than others in determining market potential. For each of the following characteristics, identify two products for which this characteristic is most important: (a) size of geographic area, (b) population, (c) income, (d) stage of life cycle.
Explanation
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The SBL company offers attractive pensio...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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