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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 11
The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Customers" section and consider the following questions.
a. Based on the marketing plan, what do we know about the consumer behavior of the target market?
b. What additional information do you think would be helpful before developing a marketing strategy for Hillside?
a. Based on the marketing plan, what do we know about the consumer behavior of the target market?
b. What additional information do you think would be helpful before developing a marketing strategy for Hillside?
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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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