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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 15
Cut out or photocopy two recent advertisements: one fullpage color ad from a magazine and one large display ad from a newspaper. In each case, indicate which needs the ads are appealing to.
Explanation
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Advertisement is a paid form of promotio...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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