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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 16
Explain how an understanding of consumers' learning processes might affect marketing strategy planning. Give an example.
Explanation
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The marketing mix is defined as the 4Ps'...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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