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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 17
Briefly describe your own beliefs about the potential value of low-energy compact fluorescent lightbulbs, your attitude toward them, and your intention about buying one the next time you need to replace a bulb.
Explanation
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The marketing department of a company pe...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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