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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 5
How should social class influences affect the planning of a new restaurant in a large city? How might the four Ps be adjusted?
Explanation
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The marketing mix is defined as the 4Ps'...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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