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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 24
The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Customers" and "Competitors" sections in the Situation Analysis and consider the following questions.
a. What different types of marketing research were conducted to fill out these sections of the marketing plan?
b. What are the strengths of the research conducted? What are the weaknesses?
c. Keeping in mind probable cost and time to complete, what additional research would you recommend?
a. What different types of marketing research were conducted to fill out these sections of the marketing plan?
b. What are the strengths of the research conducted? What are the weaknesses?
c. Keeping in mind probable cost and time to complete, what additional research would you recommend?
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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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