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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
Exercise 1
Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system.
Explanation
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Company needs information from the marke...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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