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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
Exercise 7
Discuss how output from a marketing information system (MIS) might differ from the output of a typical marketing research department.
Explanation
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Marketing information system is a more o...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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