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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 11
Explain the key characteristics of the scientific method and show why these are important to managers concerned with research.
Explanation
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Marketing research is a process which is...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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