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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 21
Explain why a company might want to do focus group interviews rather than individual interviews with the same people.
Explanation
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The firm uses a number of ways to record...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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