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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 25
Define response rate and discuss why a marketing manager might be concerned about the response rate achieved in a particular survey. Give an example.
Explanation
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The response rate is important for marke...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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