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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 8
Marketing research involves expense-sometimes considerable expense. Why does the text recommend the use of marketing research even though a highly experienced marketing executive is available?
Explanation
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Marketing research involves collecting i...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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