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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 20
Is there any difference between a brand name and a trademark? If so, why is this difference important?
Explanation
Verified
Verified
A brand name basically recognizes the sp...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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Other Minimum 8 character and maximum 255 character
Character 255
