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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
Exercise 22
Is a well-known brand valuable only to the owner of the brand?
Explanation
Verified
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A brand name basically recognizes the sp...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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