expand icon
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
Exercise 1
List five brand names and indicate what product is associated with the brand name. Evaluate the strengths and weaknesses of the brand name.
Explanation
Verified
like image
like image

A brand name is a name given by the make...

close menu
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
cross icon