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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 7
Give an example where packaging costs probably ( a ) lower total distribution costs and ( b ) raise total distribution costs.
Explanation
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Packing is the method followed by the ma...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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