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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 13
Give an example of a product that is a new unsought product for most people. Briefly explain why it is an unsought product.
Explanation
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The unsought products are the products w...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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