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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 15
In what types of stores would you expect to find ( a ) convenience products, ( b ) shopping products, ( c ) specialty products, and ( d ) unsought products?
Explanation
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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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