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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 27
How do raw materials differ from other business products? Do the differences have any impact on their marketing mixes? If so, what specifically?
Explanation
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The various kinds of business products a...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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