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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 2
For the kinds of business products described in this chapter, complete the following table (use one or a few well chosen words).
1. Kind of distribution facility(ies) needed and functions they will provide.
2. Caliber of salespeople required.
3. Kind of advertising required.
1. Kind of distribution facility(ies) needed and functions they will provide.
2. Caliber of salespeople required.
3. Kind of advertising required.
Explanation
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Business products are those products tha...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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