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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 3
Cite two examples of products that you think are currently in each of the product life-cycle stages. Consider services as well as physical goods.
Explanation
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The product life cycle has four stages. ...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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