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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 7
What characteristics of a new product will help it to move through the early stages of the product life cycle more quickly? Briefly discuss each characteristic-illustrating with a product of your choice. Indicate how each characteristic might be viewed in some other country.
Explanation
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A product needs qualities like vibrant c...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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