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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 9
Explain the importance of an organized new-product development process and illustrate how it might be used for ( a ) a new hair care product, ( b ) a new children's toy, and ( c ) a new subscribers-only cable television channel.
Explanation
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A new product should be developed accord...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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