
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 10
Discuss how you might use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town.
Explanation
One can generate ideas which will give q...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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Character 255