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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

Edition 18ISBN: 978-0077577193
Exercise 10
Discuss how you might use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town.
Explanation
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One can generate ideas which will give q...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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