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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
Edition 18ISBN: 978-0077577193 Exercise 12
Explain the role of product or brand managers. When would it make sense for one of a company's current brand managers to be in charge of the new-product development process? Explain your thinking.
Explanation
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When company appoint an existing brand m...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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